Edge First Run Experience
Microsoft Edge’s First Run Experience (FRE) is a webpage that users would be redirected to the first time they launched the Edge as a way to showcase the new browser.
GOALS
Engage
Inform
Delight
A Series of Tubes
We brainstormed many ideas to prototype, from a carousel to a bubble popping game. My original concept revolved around navigating the internet through a series of tubes. As users scrolled down the page, a character would be moving down digital tubes to learn about the Microsoft Edge Browser.
DESIGN
Proposal Mockup
SCREENSHOTS
Welcome
Favorites
Safety
Re-Entry
Cortana
Back Home
PROTOTYPE
I did the front end development for this design along with six other prototypes that went out to production. You can view the functional prototype in the browser.
The password is “edgefrepage”
RESULTS
Multivariate Testing
The finished prototype was pushed to over 6,000 users part of the Windows Insiders program.
23%
Post-Landing Engagement Rate
Nearly triple that of the other prototypes
17%
Scrolled to the bottom
Of all visitors